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Service Launch & Commercial Activation Speed

How quickly can you launch and commercially activate a new managed service across your entire customer base?

Key Takeaways

  • The largest share of organizations rely on automated processes to launch and activate services, taking several days, indicating that while manual bottlenecks have been removed, most still fall short of achieving instant, real-time activation.
  • A significant portion of organizations still depend on ad-hoc, manual processes that take months, reflecting that a meaningful segment of the market has not yet invested in the systems or automation needed to accelerate time-to-market.
  • A smaller group has achieved true real-time, productized activation, showing that fully automated, instant service launch remains rare and represents a clear opportunity for competitive differentiation.
  • A notable group of organizations have catalogued their services but still require weeks to activate them, suggesting these organizations have built the foundational building blocks (a service catalogue) but have not yet automated the activation workflow itself.
  • A small but notable group of organizations are not equipped to answer, highlighting a visibility or maturity gap where some organizations may lack the internal processes or metrics needed to even assess their own activation speed.

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